Games & Experiences — LooMoo Studios

Portfolio

Games & Virtual
Events.

Below are selected works from my 5 years at Kluge Interactive — the success of these projects is not mine alone but a collaborative effort of a brilliant team. My heartfelt gratitude to my teammates, the creator community, and our partners at Meta and beyond.

1DressX Fashion Rivals
2Chicken Tag
3Meta Connect 2023
4Meta Connect 2024
+And More!
★ Case Study 1 / 4
DRESSX Fashion Rivals
× Meta Horizon Worlds

Where digital fashion
meets the runway.

Producer / Project Lead Kluge Interactive × DRESSX × Meta · 2024–2025
2.5× Time spent per MAU vs. Top 10 Platform Games

Video created by Amin Badri — all rights belong to Kluge Interactive

The Project
The Game
A multimillion dollar partnership between DRESSX — the world's leading digital fashion company — and Meta, bringing a fashion-forward competitive game to Horizon Worlds. Inspired by games like Dress to Impress, players race against the clock to dress to a theme, walk the catwalk, strike poses, and earn emoji reactions from the crowd.
The Mechanics
Item unlocking, coin collection, seasonal item rotations, and competitive rankings that reset each season drove repeat engagement and delight — resulting in 2.5× more time spent per Monthly Active User than the Top 10 games on the platform.
Technical Complexity
Near-daily syncs with Meta's internal engineering team as new platform features were built to support gameplay. The game had to support VR and Mobile with full parity — balancing high-cost fashion model assets, catwalk animations, and a complex UI system tracking every item tried on and worn. Performance optimization was a constant, rigorous discipline.
My Role
Brought in mid-project to repair a fractured partnership — a platform update had scrapped previous work, trust between the client and team had eroded, and internal team dynamics needed rebuilding. I reestablished the relationship with the new Meta producer, built strong internal communication systems, and took the project over the line to a successful launch at the end of 2025.
What the work actually required
When I was brought onto this project, it wasn't a greenfield build — it was a rescue. One year into development, a platform update wiped significant progress. A new producer had come in on the Meta side. Trust had broken down between the client and the Kluge team, and internal conflicts were undermining execution. My job was to stabilize, realign, and deliver. That meant rebuilding candid communication with Meta's engineering team, resetting team dynamics internally, and maintaining momentum on a technically demanding dual-platform build — all while managing a partnership with two of the most high-profile organizations in digital fashion and social VR.
Meta Horizon Worlds VR + Mobile Parity Digital Fashion Seasonal Live Ops Stakeholder Repair Cross-Platform UI Performance Optimization Partnership Strategy
Outcomes
2.5×
Time spent per MAU vs. Top 10 platform games
2
Platforms shipped — full VR and Mobile parity
↗
DRESSX expanded to new creator partnerships including Amazon Fashion, on my recommendation
★ Case Study 2 / 4
Chicken Tag
× Meta Horizon Worlds

Cluck around.
Adapt and innovate.

Lead ProducerKluge Interactive × Meta · 2024–2025
75KPeak Monthly Active Users
+200%Sustained Visit Rate in 4 months
🎤4x Talks delivered on our Live Ops strategy
The Project
The Game
Kluge's first 3P project with Meta, built on a limited toolset under a compressed timeline. Chicken Tag is a tail tag game where players compete to possess the chicken as long as possible — dodging obstacles, outrunning opponents, and using power-ups to gain the edge.
Retention Mechanics
Daily login rewards, timed loot boxes earned through in-game collection, and a reward probability system offering power-ups, soft currency, and limited wearables. Every mechanic was designed to build habit loops and drive players back day after day.
Dual-Platform Build
The first Kluge title designed for VR and Mobile simultaneously from day one — requiring distinct FOV considerations, platform-specific user signaling, and performance trade-offs. The platform's UI constraints demanded creative workarounds throughout development and live service.
My Role
Lead Producer from greenlight through live service — responsible for shipping the game, then owning the post-launch triage that turned around stability, retention, and engagement metrics in the first four months. Collaborated with the team to build a data-driven Live Ops strategy and content cadence that drove results.
The post-launch reality
The platform could not support the robust UI we'd planned, performance degraded under load, and a memory leak was crashing games after just a few rounds. We went into immediate triage post-launch — bug fixing, optimization, and rebuilding player signaling from the ground up. The priority was clear: stability first, then funnel. We diagnosed exactly where we were losing players in the gameplay loop and addressed each drop-off point systematically. The result was a 200% increase in Sustained Visit Rate in the first four months of live service — turning a rocky launch into one of the platform's strongest-performing titles.
🎤
4x Talks
The Live Ops strategy we developed on Chicken Tag was selected for presentation at Meta's 2025 Creator Summit. The session was so well received that Meta asked me to deliver it in three additional formats: two 2-hour deep-dives and one 45-minute version — reaching creators across the platform with frameworks for building sustainable engagement.
Meta Horizon Worlds VR + Mobile Parity Tail Tag Genre Live Ops Strategy Post-Launch Triage Retention Design Performance Optimization Loot Box Mechanics
Outcomes
75K
Peak Monthly Active Users
+200%
Sustained Visit Rate in first 4 months of live service
4×
Creator Summit sessions delivered on our Live Ops strategy
★ Case Study 3 / 4
Meta Connect 2023
× Meta Horizon Worlds

The virtual front row
for Meta's biggest stage.

Producer · Meta LiaisonKluge Interactive × Meta · 2023
4 monthsBuild window for Meta's flagship annual event

Video © Kluge Interactive, used with permission.

🎥
Creator walkthrough · YouTube
Full Walking Tour of the Connect 2023 World — by Erik Hartley
youtube.com/watch?v=ybc3WnzvMHw
→
Connect 2023 — central plaza
Connect 2023 exterior Connect 2023 dusk Connect 2023 Quest 3 showcase Connect 2023 game portals

All images © Kluge Interactive, used with permission. Meta Connect branding © Meta Platforms, Inc.

The Project
The Experience
A virtual recreation of MPK 21 — Meta's iconic campus — built for attendees to gather, watch the keynote live, and get an early look at the newly revealed Quest 3 and Meta Ray-Bans. Minigames, quests, wearables, and nametag stickers gave visitors reasons to explore and return throughout the event.
The Keynote Moment
The centerpiece: virtual displays of the new Quest 3 and Ray-Bans appeared in the world at the exact moment Mark mentioned them in the keynote — synchronized across thousands of virtual attendees in real time. A technically precise and deeply satisfying moment.
My Role
Producer and main liaison to Meta's leadership — managing relationships from engineering, audio, marketing, QA, and production teams all the way up to Mark Zuckerberg's office. Responsible for stakeholder alignment, bug burndowns, priority triage, and keeping the production schedule intact under constant change.
Platform in Flux
During our 4-month window, TypeScript, Blender, and PopcornFX were all integrated into Horizon's engine, and avatars received legs for the first time. Every week the ground shifted. We delivered anyway — on time and to quality.
The late-stage crisis
Just weeks before launch, internal Meta stakeholders saw the build for the first time at Beta. Their response: cut the environment in half and change the lighting from dusk to daytime. With new contractors to onboard, platform tools changing weekly, and a fixed launch date tied to a globally broadcast keynote, this was a significant ask. We absorbed the feedback, triaged what was achievable, and delivered a version that satisfied leadership while protecting what made the experience worthwhile. The result strengthened our relationship with Meta — we were awarded the 2024 Connect project without a competitive bid.
Horizon Worlds TypeScript Blender PopcornFX Live Keynote Sync C-Suite Liaison Crisis Management
Outcomes
4 mo
End-to-end build window for Meta's flagship global event
0 bid
Awarded Connect 2024 without competitive bid on strength of 2023 delivery
↑
Synchronized live product reveal with Mark Zuckerberg's keynote in real time
★ Case Study 4 / 4
Meta Connect 2024
× Meta Horizon Worlds

Bigger stage.
Higher bar.

Producer · Meta LiaisonKluge Interactive × Meta · 2024
25Concurrent players — more than double prior limit

Video © Meta. Published on Meta's official YouTube channel. All rights belong to Meta Platforms, Inc.

📝
Co-authored · Meta Quest Blog
Behind the Build: Bringing Connect 2024 to Life in Meta Horizon Worlds
meta.com/blog/connect-2024-horizon-worlds-behind-the-scenes
→
Meta Connect 2024 key art
Meta Connect 2024 view 1 Meta Connect 2024 view 2
Meta Connect 2024 team photo

All branding, photography, and imagery © Meta Platforms, Inc. Used for portfolio documentation purposes only. All rights belong to Meta.

The Project
The Experience
Returning to Connect with a stronger foundation — this time working directly with Meta's internal Art team and Creative Director, who brought pre-approved concepting and a clear vision. A Meta Game Designer led ideation and prototyping for a collection game, selfie station, and nametag interaction. Daily collaboration, tighter integration, higher ambition.
The Keynote Moment
In 2024, the product reveal evolved: devices flew in and landed on pedestals, spinning in place as they were described in the keynote — the virtual audience gathered around them in real time. A more dynamic and theatrical moment than 2023.
My Role
Same rigorous producer responsibilities as 2023 — bug burndowns, stakeholder triage, constant priority rebalancing — but with deeper integration into the Meta team. I was invited into their internal war room day-of and their post-Connect retro, providing feedback as a trusted collaborator rather than an external vendor.
Technical Challenges
Performance and a limited UI system remained the core constraints. A major new capability — concurrent player count nearly doubling to 25 — arrived before launch and had to be integrated and stabilized. We published a fully stable world on time, plus multiple backup builds at varying fidelity levels.
Deeper trust, higher stakes
Connect 2024 was a different kind of pressure than 2023. Where 2023 was about proving we could deliver under chaos, 2024 was about delivering at a higher standard for a team that now expected excellence. Being embedded into Meta's internal war room on event day — not as a vendor but as a collaborator — was a signal of how far the relationship had come. Every piece of feedback from their team at the end was positive.
Horizon Worlds Unity · Blender Live 3D Broadcast Meta Co-Author War Room Embedded 25-Player Concurrency
Outcomes
25
Concurrent players — nearly double the previous platform limit
✦
Co-authored feature on the Meta Quest Blog on the build
↑
Invited into Meta's internal war room and post-event retro as trusted collaborator
More Projects
MobileVR

Horizon Worlds · UGC · Cozy Collection

Slimoshi

Producer

A cozy collection game inspired by Slime Rancher and Neko Atsume — gather Slimes, tend to their needs, log your encounters, and unlock new areas and species as you level up. Built for both VR and Mobile, the team pushed the platform to its limits designing a collection-game UI while maintaining performance without sacrificing the warmth of the interactions.

Horizon WorldsCozy / CollectionVR + MobileUI SystemsGame DesignPerformance Optimization
RobloxFirst Title

Roblox · Music Rhythm · Multiplayer

Beatblocks

Producer

Kluge's first Roblox title — a multiplayer music rhythm game that pits a DJ against the dancers. The DJ sends obstacles across the dancefloor while dancers dodge, collect notes of varying value, and fight to stay on their feet. Get hit or fall off and you respawn above the floor. Built by a tight team of three.

RobloxMusic RhythmAsymmetric MultiplayerFirst Platform TitleSmall Team — 3 People
Horizon WorldsFlagship Title+ Mobile

Horizon Worlds · 2P · Platformer

Spy School

Producer

A multiyear 2P engagement with Meta — spies-in-training race through obstacle-filled rooms themed as abandoned factories and chemical plants before time runs out. We engineered an elevator despawn/respawn system to work around the platform's inability to load sub-levels — a creative constraint that became a signature feature. A Meta Horizon Worlds flagship, expanded to mobile post-launch.

Horizon Worlds2P PlatformerFlagship TitleVR + MobileMultiyear EngagementTechnical Problem Solving
Horizon WorldsVR → Mobile

Horizon Worlds · 2P · Cozy Exploration

Dream Leaper

Producer

What began as a full-body Mario-style platformer evolved into a dreamy cozy exploration experience — with the umbrella as the defining mechanic, enabling floaty long jumps and a more expansive sense of wonder. Retention mechanics including collection, quests, and new level unlocks were layered in post-handoff — the project has continued to perform well in mobile.

Horizon Worlds2P ExplorationCozy GenreVR + MobileBlender · PopcornFXPivot Mid-Flight
Emerge Wave-1Haptic VR

Emerge · VR · Music Rhythm · Haptics

Emerge × Synth Riders

Producer · Client Lead

A minigame built for Emerge's Wave-1 haptic device — a tabletop unit that uses ultrasonic waves to let users feel virtual objects with their bare hands. Drawing on Kluge's award-winning Synth Riders, we built a music rhythm experience for their Home VR environment. The multiplayer mode was especially compelling: land a streak and steal the crown from other players.

Emerge Wave-1Haptic SDKMusic RhythmNovel HardwareMultiplayerSynth Riders DNA
Horizon Worlds 🏆 Quickest to Fun

Horizon Worlds · Social · Minigames · 1 Month

Party Kingdom

Producer 🏆 Meta Creator Competition Winner

Built in one month for a Meta Creator Competition — a social tavern party room where friends can hang out or jump into rotating minigames together. Warm, inviting, and instantly fun. We took home the win in the Quickest to Fun category.

Horizon WorldsSocial SpaceMinigames1-Month SprintCompetition Winner
Philosopher bust with VR headset

Rights & Attribution

All work, assets, videos, and images are the rightful property of Kluge Interactive, used with permission.